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Research papers

Target group

There are two main lines in campaigns for industrial products: 1. To give priority to the product and its qualities (Product image); 2. To give priority to the company behind the products (Company image). In principle, the more complex the product...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Bö Bäckman
June 15, 1986
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Citation

Bäckman, B. (1986a, June 15). Target group. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/target-group


Research papers

Below the surface of opinion polls

The following is a short sketch of my view of political opinion polls and of the use of surveys as an instrument of political strategy.

Catalogue: Seminar 1986: Opinion Polls
Author: Bö Bäckman
June 15, 1986
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Citation

Bäckman, B. (1986a, June 15). Below the surface of opinion polls. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/below-the-surface-of-opinion-polls


Research papers

A platform for strategic decisions within the computer industry in sweden

In the study we identify the strategic position for the companies within the computer industry in the following respects: • Knowledge of the companies: degree of establishment; • Evaluation of the companies: the different companies ability...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Bö Bäckman
June 15, 1983
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Citation

Bäckman, B. (1983a, June 15). A platform for strategic decisions within the computer industry in sweden. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-platform-for-strategic-decisions-within-the-computer-industry-in-sweden